Turning Insights into Impact
Hi there! I’m Heather, a mixed-methods UX researcher with over 10 years of experience uncovering insights that shape user-friendly, data-driven solutions. I specialize in making research actionable - connecting user needs with business goals to drive meaningful product improvements.
Whether I’m leading strategic studies, facilitating engaging user interviews, or refining digital experiences, I bring curiosity, empathy, and a problem-solving mindset to every project.
Let’s create something impactful together!
Some examples of my previous work:
Redesigning ACS Publications
How do you keep users engaged when Google is just one click away? I conducted a mixed-methods study to understand how researchers navigated the ACS Publications article page, uncovering opportunities to improve content discovery and influence a redesign that kept users exploring longer.
Uncovering User Behavior
Stakeholders were alarmed when data revealed that HTML article views on the ACS Publications website had surpassed PDF downloads—a dramatic shift in user behavior that challenged long-standing assumptions. This project dove into user motivations and behaviors, uncovering the 'why' behind the shift.
New Methods: An AI-Driven Study
AI is transforming industries, and UX research is no exception. To stay relevant in this rapidly evolving landscape, I utilized AI research tools for this project - learning not only how they work but how they can be applied meaningfully in any research space.
What’s it like to work with me?
I have enjoyed working with Heather at ACS Publications for two years. She is a passionate User Researcher who consistently goes above and beyond to ensure the user's voice is heard. Heather's ability to quickly grasp complex problems and translate them into actionable insights is impressive and beneficial to the team. She is a team player who is always willing to lend a helping hand, making her a joy to work with. I highly recommend Heather to anyone seeking a talented and dedicated User Researcher
— Autumne Franklin, UX Manager, ACS Publications
Heather is an incredibly talented user experience professional and a joy to work with. Her work displays her tendency to go above-and-beyond what's expected as well as her skills in user research and usability testing.
— Hannah Shivers, Sr. UX Designer, Tektonux
Heather is a fantastic UX Researcher, business psychologist and teammate! Throughout my time knowing and working with Heather, she has always been a creative thinker, problem solver and always willing to take on stretch assignments. Heather is also someone who goes above and beyond to create positive relationships with her team and customers and understands the value of creating meaningful connections. I would work with Heather any time!!
— Katherine Schmidt, UX Manager, ServiceNow
